Tiny example
Ask ten people
If you ask ten friends about a school issue, is that enough to know what the whole school thinks?
Maybe not. The way the sample is chosen affects the conclusion.
Using part of a population to learn about the whole.
A sample is a smaller group we use to make a judgement about a bigger group. The sample must be chosen carefully if we want the judgement to be useful.
Tiny example
If you ask ten friends about a school issue, is that enough to know what the whole school thinks?
Maybe not. The way the sample is chosen affects the conclusion.
Why it matters
Sampling sits behind statistics, surveys, experiments, machine learning and claims made from data.